Title/Headline: Main focus of Exit Intent Popup

Another very important part is the headline. You should be able to hook up your visitor the moment they read the headline. Show them what they are getting here and that’s it!

Note the key points I’m about to tell you:

1. Your headline should summarize the whole deal in a nutshell. Use words that delivers more power.
2. Limit your value proposal to 1 unit per popup. Don’t jumble your Exit Intent Popup with tonnes of deals at once. A popup should only represent 1 offer.

Description: Words that go along

The next factor after a successful impression is to make your visitors understand the content of your offer. With a good design and headline, you need to create a description or message that’s lengthy enough to be read within 3 seconds. This part will captivate your visitors more than often.

Keep in mind:

1. Keep the whole thing short. You don’t need to stuff it and visitors don’t want it stuffed also.
2. Use common words and simple sentences. Make it readable at a fast pace. Don’t boast about your product in it but speak about the benefits the visitor is looking at.

CTA (Call To Action): Must be on Exit Intent Popup

The CTA prompt is an important part of your Exit Intent Popup. The flashy big red button in the middle or at the top-bottom of the popup makes anyone want to click it. Well, the CTA is designed to redirect the users to the subscription page upon when they click it. Try to be direct. Let your visitor know what they need to do.

Now, for that part, you need to keep in mind:

1. Always use different approaches when making a CTA on your popup. Be unique, be specific. Try to add something more than ‘Click Here’. For example: ‘Download Now’, ‘Buy 1 Get 1 Free’, ‘Get 10% off Now’, etc.
2. Choose a specific color for the CTA button that is highlighted according to the background. Bright color grabs more attention.

Subscription Form:

This is another approach for the popup variations. In many cases, the website contains all the necessary information, regarding the offers or so. In those cases, users find a detailed popup annoying. That’s why a very simple subscription form does the job very well.

So,

1. Use a subscription form in a very simple and easy manner. Just the email address and Name fields are enough for most cases.

Killer offer: Maximize the Effect of Exit Intent Popup

You have a beautiful and appealing popup, yet you haven’t made any progress? In that case, the solution is in the offer you are making. Your offer should cope with your target consumers. Needless to say, take a note on these two points:

1. Lure your visitor into a state of urgency. Make them think that they will miss out on the offer after a deadline. This boosts the sales from the Exit Intent Popup much often.
2. Add the total value of the offer in numbers, highlight it, and cross it out to make it look more appealing. The goal is to let your visitors know what they would be missing.