5 plugins WooCommerce incontournables pour booster vos ventes

Are you “that” WooCommerce store owner who’s tried everything but still not seeing sales?

Then this blog is for you!

Every store owner wants an increase in their sales revenue, and you are not exceptional. 

You may be frustrated with the store sales, but are you using the right plugins to uplift your revenue?

In today’s competitive e-commerce space, using the right set of plugins can make a big difference. That’s why I’ve curated a list of must-have and best WooCommerce plugins designed to help boost your sales in multiple ways.

Here’s what’s included:

1. WooCommerce Discount Plugin
2. WooCommerce Upsell Plugin
3. Email Marketing Automation Tool for your WooCommerce store
4. WooCommerce Loyalty Program Plugin
5. Affiliate Marketing Plugin
6. And a bonus plugin (Element Pack) for WooCommerce Site design

Remarque : You don’t need to use every plugin listed. Explore the plugins and use them based on your business sales goal.

Let’s get started.

5 Must-Have WooCommerce Plugins to Boost Sales

Here is the list of the five best WooCommerce plugins that help you attract new customers, retain existing ones, enhance customer engagement, boost the average order value, and increase sales.

A Quick Overview of Each Plugin

Let’s dive deep into each plugin and check its features and benefits.

(1) Discount Rules for WooCommerce -Pro – Discount Plugin

Discount Rules for WooCommerce -Pro is a versatile discount plugin designed to help WooCommerce store owners create more personalized discount offers that align with customers’ purchases.

From a simple percentage or fixed discount to an advanced bulk pricing or BOGO deal, you can filter specific products and customize each discount according to your sales goal and product stocks.

The standout feature of this plugin is that you can create conditional discounts – apply conditions to your deals, such as discounts that apply only to specific customers or customer groups, specific payment method, specific shipping region, minimum order amount, and you can even offer discounts based on the number of products in the cart.

As a WooCommerce store owner, offering personalized discounts can capture customer attention, drive them to your store, encourage them to try your products, and boost sales.

Hence, this “Discount Rules for WooCommerce -Pro” should be an essential plugin for your online store.

Key Features:

• Create simple percentage or fixed discounts for specific or all products.
• Apply discounts to specific categories, product attributes, or SKUs.
• Offer advanced discounts, such as bulk discounts, bundle discounts, and BOGO (Buy One Get One) deals.
• Apply conditions to discounts, such as a minimum order amount or specific cart items.
• Schedule discount offers in advance and set usage limits to restrict the overuse of offers.
• Automatically add a gift to customers’ carts.
• Create your coupon code or synchronize existing coupon codes to specific discount rules.
• Navigate customers to the discounted page with an auto-apply coupon URL. 
• Create more than one discount rule at the same time.
• Display “Sale” or “You Saved” badges and customize discount bar messages based on your brand design.

Pour :

• Unlike other discount plugins available in the marketplace, this “Discount Rules Pro” plugin provides all discount features in one place.
• Easy-to-use interface, so no coding skills required to create discount rules.
• It covers all the “discounting features” you need to manage your discount campaigns.

Con:

• Most of the advanced discount options are available only in the “Pro” version.

Prix :

• $71 per year for a single site.
• $98 per year for five sites.
• $152 per year for 25 sites.

The one-year pricing plan includes free support and access to all Pro version updates. You will have a 14-day money-back guarantee to try this plugin.

(2) UpsellWP – Upsell Plugin

UpsellWP is an all-in-one WooCommerce upsell and cross-sell plugin to help store owners create smart and non-intrusive upselling campaigns.

With this plugin, you can easily upsell at every step of the customer journey –from product pages to order-confirmation (thankyou) pages.

If you are not aware of the upselling strategy, it is all about suggesting relevant products under the main product that customers are viewing.

Like on the Amazon site, you can suggest upsell or cross-sell items under “Related Products or Best-Selling” sections.

You can even bundle similar products and display them as a “Frequently Bought Together” section to encourage customers to add more items to their cart.

The best feature of this plugin is that you can set conditions like minimum order amount and apply discounts to your upsell products.

Increasing customers’ average order value also includes suggesting relevant products and helping them explore more products and add more to their shopping carts. 

UpsellWP makes this process easy by providing 10+ prebuilt upsell campaign templates and customization options.

It’s advanced “Recommendation Engine” analyzes customers’ purchase interests, patterns, and behaviors to suggest the most relevant products or provide you option to set your own product suggestions list.

Therefore, this plugin is a must to increase average order value and boost sales of newly launched products.

Key Features:

• 10 Prebuilt upselling and cross-selling campaigns
• Exclusive pop-up forms for displaying upsells.
• Apply discounts and conditions to upsell items.
• Bundle products for “Frequently Bought Together” sections.
• Use a recommendation engine to automate product suggestions or set them manually.
• Schedule campaigns in advance and customize each template based on your brand elements.

Pour :

• Easy-to-use interface simplifies the campaign setup process.
• Has 10 campaigns for pre-purchase and post-purchase upselling strategies.

Cons:

• If you are a beginner to online selling, upselling can be difficult to understand.
• Most of the features are available only to “Pro” users.

Prix :

• $55/ year for a single site.
• $79/ year for five sites.
• $159/ year for 25 sites.

You can also get a 14-day money-back guarantee to explore the pro version.

(3) Retainful – Email Marketing Tool

Retainful is an all-in-one WooCommerce email marketing and automation plugin used by over 16,000+ stores to recover abandoned carts, send automated campaigns, and increase repeat purchases. 

It’s a comprehensive yet beginner-friendly solution for building email lists, running cart recovery workflows, and crafting beautiful newsletters, without relying on third-party services.

Its strength lies in automation. 

With prebuilt workflows like Abandoned Cart Recovery, Thank You + Next Order Coupons, Product Review Requests, and Win-Back Campaigns, Retainful lets you automate your store’s entire email marketing lifecycle with minimal effort.

Building strong customer relationships and recovering lost sales are crucial for any WooCommerce store. 

Retainful makes this effortless by automating abandoned cart recovery, post-purchase follow-ups, and email marketing campaigns.

Henceforth, it is a must-have plugin to recover lost revenue, retain customers, and grow your WooCommerce store profitably.

Key Features:

• Automate abandoned cart emails with one-click cart recovery links.
• Send post-purchase thank-you emails with dynamic coupon codes.
• Create popups and signup forms to capture leads at key points (Add to Cart, Exit-Intent, Welcome).
• Drag-and-drop editor for beautiful newsletters and email campaigns.
• Segment customers by behavior, purchase history, engagement, and more.
• Real-time analytics and campaign performance reports.
• Built-in GDPR-compliance tools and smart sending logic.
• Team collaboration tools and free migration from Mailchimp, Klaviyo, etc.
  

Pour :

• Extremely beginner-friendly with visual journey builder and prebuilt flows.
• Highly focused on eCommerce use cases (not a generic email tool).
• Strong abandoned cart recovery and follow-up automation.
• The free plan includes a lot of core automation features.
  

Cons :

• Full automation workflows and advanced segmentation require the PRO plan.
• Email design flexibility is solid, but not as advanced as dedicated newsletter builders.

Prix :

• The Starter plan costs $14 per month for 1000 contacts with $1Free SMS and WhatsApp credit (one-time) and 10000 emails per month.
• The Growth plan costs $69 per month for 5000 contacts with $49 Free SMS and WhatsApp credit (every month) and unlimited emails.

The free plan includes 500 emails per month with $1 Free WhatsApp and SMS credit for one time.

(4) WPLoyalty – A WooCommerce Loyalty Program Plugin

Building long-term customer loyalty goes beyond just offering good products; it’s about creating meaningful, rewarding experiences that keep customers coming back.

WPLoyalty makes this easy by allowing you to reward customers for purchases, signups, referrals, reviews, birthdays, and more through a highly customizable points and rewards system.

Its VIP tiers, flexible reward options (like free products, shipping, and coupons), and engagement-based bonuses make it an essential WooCommerce plugin to increase customer retention, repeat purchases, and lifetime value in your WooCommerce store.

Key Features:

• Reward customers for purchases, account creation, reviews, referrals, social shares, social media follows, daily logins, birthdays, and more.
• Let customers redeem points for:
  – Discount coupons (fixed or percentage)
  – Free products
  – Free shipping
• Create Silver, Gold, and Platinum levels based on purchase history or points earned, and offer increasing reward rates for each tier.
• Allow customers to earn rewards for referring friends with automatic tracking and rewards for both referrer and referee.
• Offer one-time rewards when customers reach goals like spending $500 in a month or placing a set number of orders.
• Set custom point expiration rules and send reminder emails to create urgency and encourage point redemption.
• Compatible with multilingual stores and supports multiple currencies for global reach.
  

Pour :

• Full-featured loyalty and referral program in one plugin.
• Highly customizable rewards and campaigns.
• VIP tiering for gamified engagement.

Cons :

• Advanced features (like VIP tiers and bonus campaigns) require the PRO version.
• UI could be slightly overwhelming for new users due to the wide feature set.

Prix :

• $89 per year for a single site.
• $116 per year for three sites.
• $179 per year for ten sites.

(5) WPRelay – An Affiliate Marketing Plugin

WPRelay is a WooCommerce affiliate marketing plugin built to help store owners create, manage, and scale affiliate and influencer marketing programs with ease. 

Whether you’re running a referral campaign for loyal customers or partnering with influencers to drive traffic, WPRelay removes the complexity from affiliate marketing.

With support for unlimited affiliate programs, customizable commissions, real-time tracking, and seamless payouts, it is ideal for stores looking to boost sales through word-of-mouth and performance-driven marketing. 

It’s recommended for WooCommerce stores of all sizes seeking to grow traffic and conversions through performance-based marketing.

Key Features:

• Run multiple campaigns (e.g., one for customers, one for influencers).
• Onboard any number of affiliates without limits.
• Affiliates can monitor clicks, sales, commissions, and payouts.
• Supports PayPal and 700+ payout methods via Tremendous.
• Differentiate programs for creators, customers, etc
• Reward affiliates for every future sale made by their referred users.
• Great for subscriptions or repeat purchase products.

Pour :

• Easy setup and no coding required.
• Unlimited programs and affiliates, even in the free version.
• Highly flexible commission structure.

Cons :

• Advanced commission settings require the PRO version.
• No built-in affiliate marketplace for discovery (must recruit manually).

Prix :

• $79 per year for a single site.
• $103 per year for three sites.
• $159 per year for 10 sites.

(6) BONUS PLUGIN: Element Pack Pro (All-in-one WooCommerce Site Conception)

Increasing sales and revenue starts by attracting your target customers and enhancing their user experience.

As an online store seller, customers can’t physically touch your products. That’s why your website needs to deliver an exceptional experience, one that allows visitors to feel the value of what you offer. 

This is what helps convert interest into actual sales.

A smooth user experience begins with a clean, intuitive website. WordPress, especially when paired with the Elementor theme, makes building a user-friendly site easier than ever.

But that’s just the foundation. To truly stand out, you need advanced features, and that’s where Element Pack Pro, an Elementor Add-on for WordPress, comes in. 

It expands your website’s capabilities with powerful tools like a Header & Footer Builder, Mega Menu Builder, 300+ Elementor widgets, 2600+ advanced ready templates and much more design features.

If you’re a store owner looking to boost engagement, elevate design, and create a seamless shopping experience that drives more conversions, Element Pack Pro is your next smart move.

Key Features:

• Navigate effortlessly with mega menu options.
• 300+ widgets Elementor.
• Live Copy-Paste section and save time.
• Supports SVG.
• Take full control with custom CSS and JS codes.
• Optimize files to increase site speed.
• Display content in a customizable grid layout.
• Collect customer inputs from the customized form widget.

Pour :

• Coding skills are not required to start building your site with ElementPack.
• 300+ Widgets and 2600+ Readymade pages available to ease your website-building process.
• Readymade headers, footers, and blocks are available.

Cons : 

• Works with the WordPress Elementor theme.

Prix :

• $49 per year for a single site.
• $99 per year for five sites.
• $199 per year for unlimited sites.

Here is the detailed guide to installing plugins on your WordPress site: 

Comment installer des plugins sur WordPress : Un guide étape par étape (gratuit et premium)

Conclusion

Every store has different products, business plans, sales goals, target customers, and strategies.

• For some store owners, offering discounts can be an effective way to attract new customers.
• For others, focusing on email marketing is key to retaining existing buyers and encouraging repeat purchases.
• And for a few, implementing an upselling strategy, like product suggestions, can help increase the sales of new or related items.

That’s why choosing the right WooCommerce plugins for your store is essential. The right tools can directly support your sales and revenue goals.

Start by trying out the free versions of these plugins to see which ones actually benefit your store. Test, tweak, and find the right fit that aligns with your unique strategy.

Also Check:

• 10 meilleurs plugins de mise en cache pour WordPress
• 15+ Meilleur modèle de page d'atterrissage Elementor