Hello everyone, in this piece of article, we are going to learn about how to create a landing page in WordPress using Element Pack and Elementor Page builder. This is not about examples but a walk-through with tips and tricks to build the perfect page of your desire.

There are several ways you can create a landing page. Such as:

• Using a landing page builder plugin into the WordPress.
• Third-party hosted solution funnel software like Click funnels or similar.
• Using an application built to make landing pages.
• And, many more ways.

One extra plugin means extra overhead while elementor with Element Pack can bring the feature of 100’s of the plugin just in 2 plugins. The third-party solution can bring some extra features yet again can limit you with unlimited possibilities that can be achieved through Element Pack and Elementor. In this article, we are going to describe the easiest way to create landing pages, extra design from element pack that makes a landing page even better. We will walk you through the process.

What is a landing page?

Nothing is better, to start building your Landing Page than quickly review its main objectives and features.

Landing Page: the key element for conversion on your website

The landing page is a web page that the user lands to enter a website. In terms of action, this is different from a website, a blog or an article because these pages are normally linked from external sites and are almost never the home page of a website.

Landing pages clearly differ in their function from other types of web pages, since they have a very simple objective, usually oriented to a single action. When a user notices the home page or home page of a website, they can see that there are too many links and there are different actions to perform on the page. The home pages of the websites are not designed for the user to perform a single specific action. Even many corporate websites are more like a brochure focused on one-way communication. On the other hand, blogs are designed to give information on various topics that interest users. Blogs also have different links and there are different ways by which a user can move through it.

The goal of the landing page

The landing pages usually have a goal: to achieve a conversion or lead. These pages are usually effective when traffic is conducted from ads or specific areas of a web page or blog related to what the user is looking for.

It could be defined simply as a single web page that appears in response to clicking on an optimized search result in a search engine or an online ad.

When you get the traffic on your landing page, you can promote:

• Your products or services;
• Downloadable content, such as an ebook or a white paper, if you have a content marketing strategy;
• Subscribe to your newsletter.
• And so on.

In fact, the goal of the landing page is to convert your visitors, providing them with proof that your offer presents value to them. If your website is working well, your visitors will leave information about them by filling out the form there.

Basics of a landing page that works

Even though all the Landing Pages are different, we still notice some elements that appear in an inevitable way. A landing page, most cases, don’t have any navigation bar or footer. The purpose of this page is to keep your visitor on it, without distracting it from the rest of the site, to fill out your form or click on your call to action. In some cases, we may have a header or footer or both of them. It depends upon the requirement/objectives of the website.

A landing page also presents a clearly established value proposition. In the form of blocks of text, and possibly tables that present their prices, you explain to your visitors what is in the key if they fill out your form or buy your offer.

Another key element of a Landing Page: the presence of a form or a call to action, depending on the format of the promoted offer.

So, the landing page we will build will have the following segments.

The Landing Page We’ll Build

The landing page that we are going to create will have:

• Top hero section
• About Section
• Sezione Caratteristiche
• Testimonials Section
• Pricing Section
• Lead form

Things required to make this Landing page:

To make the landing page successfully, you will need:

• A WordPress Website (Self Hosted)
• Plugin Elementor
• Element Pack Pro. (We are offering a 40% Discount. To avail it, please put “EPPROEXD40” on the purchase now button checkout as promotion code)

Let’s build the Landing Page using Element Pack and Elementor