To keep your online store up and running, the checkout page is a must. You cannot avoid this part, because it plays a vital role to drive more visitors to your site, obviously so does the checkout design.

You have done all the settings right from the point of a user entering the checkout funnel to the finishing point. Your marketing has worked, and your website design and navigation drove them to this point, and finally, they are ready to make a transaction. 

But, it is unfortunate that if your checkout design is lengthy, all your efforts will go to waste.

We found that nearly 1 out of 5 shoppers abandoned a cart in the last quarter because the checkout process was too long or complicated. So while it happens, you have to take action to avoid it, or you can at least reduce the amount of abandonment during the checkout process.

When you design an excellent and short checkout process, the user experience is as seamless as possible. If your product page helps them to add items to their basket, you have to guide them effortlessly throughout the checkout steps all the way to conversion.

It is essential that you avoid giving the user any reason to leave. So, you have to have:

• A nice layout to shop anything
• Open shipping costs
• Offer enough payment options, and
• use the right CTA

All you need to optimize here is that you should set the goal to reduce the time and effort your customer takes to complete the checkout process.